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Your Google Business Profile (GBP) is not just a listing. An optimized profile increases visibility in local searches, boosts credibility and improves customer loyalty. An up-to-date GBP is a MUST to stay competitive with the new features that will be introduced in 2025.
We’ve explored various features as well as the 2025 updates, strategies and practical tips to help you optimize your Google business profile.
Google regularly releases improvements & features to Google Business Profiles. Here are the latest features you should be using to stay ahead:
One feature that will stand out in 2025 is the ability to upload videos directly to your profile. To create a closer connection with your audience, you can now add videos up to 75 MB in size. Take a look behind the scenes, a demo or even a testimonial – make the effort to turn it into a video to increase engagement.
Get insights into REAL keywords and search terms that potential customers are using to find you. This helps customize your local SEO strategy and target medium to high search intent keywords, improving the visibility of your profiles and attracting more visitors to your website.
Do you have multiple locations for your business? Then you now have the option to manage all these locations from a single dashboard. If you are a premium user, this feature will indeed be a game changer for you as it saves a lot of time in communicating brand consistency.
These attributes include new profile features such as wheelchair accessible, women-led and pet-friendly that will help your customers make an informed decision. These tags also allow your business to appear in a greater number of hyper-focused search results.
With mobile searches on the rise, it’s imperative that your Google Business Profile is accessible and esthetically pleasing on smartphones and tablets. 1 Touch-optimized design: Make sure your content is easy to navigate with large, clickable mobile components. 2 Fast loading time: A slow loading time means losing customers. Perform extensive image optimization and completely remove junk data. Ensure easy-to-read fonts, short paragraphs and clear CTAs. All text should be easy to read even on smaller screens.
You’ll get a better experience for the user using your mobile-optimized profile, which also means an increase in conversions.
Think of your GBP as more than just an online listing: it’s a two-way conversation partner. Use it to keep your audience informed and engaged.
An astonishing 87% of consumers read reviews before contacting a local business. Help satisfied customers find their way to a good review and always respond — even to the negative reviews. Quick responses to reviews show that you value feedback and work hard to maintain customer satisfaction.
Things like photos and videos are essential for engagement. Companies with high-quality visuals can get 35% more clicks.
Photos: Provide clear images of your shop, your staff and your merchandise. Change them up every season or holiday!
Videos: A short and enticing video works like a charm. Show your services, some testimonials or perhaps a look behind the scenes.
Visuals are like your company’s handshake, the first impression that can turn a wanderer into a customer.
Your Google business profile is a dynamic document. It remains relevant and allows you to rank better if you update it continuously.
Update opening hours and information: Especially during public holidays or special promotional events.
Use the insights: Google provides ample data on how your profile is found and used. Use these metrics to improve your marketing and engagement strategy.
Optimising your Google business profile is no longer an option in 2025 – it’s a must. Whether it’s video uploads and in-depth analytics, mobile-first integration or AI interaction, these new features can take your local marketing capabilities to the next level. So if you think managing all this is a bit too much, hire a professional offering local SEO services to handle it effectively. Not only will an optimised profile help you get discovered, it will also builds trust, encourage engagement and boost your business.
Stay up to date. Stay optimised. Use your Google business profile as your digital shop window – around the clock.
Your Google Business Profile (GBP) is not just a listing. An optimized profile increases visibility in local searches, boosts credibility and improves customer loyalty. An up-to-date GBP is a MUST to stay competitive with the new features that will be introduced in 2025.
We’ve explored various features as well as the 2025 updates, strategies and practical tips to help you optimize your Google business profile.
Google regularly releases improvements & features to Google Business Profiles. Here are the latest features you should be using to stay ahead:
One feature that will stand out in 2025 is the ability to upload videos directly to your profile. To create a closer connection with your audience, you can now add videos up to 75 MB in size. Take a look behind the scenes, a demo or even a testimonial – make the effort to turn it into a video to increase engagement.
Get insights into REAL keywords and search terms that potential customers are using to find you. This helps customize your local SEO strategy and target medium to high search intent keywords, improving the visibility of your profiles and attracting more visitors to your website.
Do you have multiple locations for your business? Then you now have the option to manage all these locations from a single dashboard. If you are a premium user, this feature will indeed be a game changer for you as it saves a lot of time in communicating brand consistency.
These attributes include new profile features such as wheelchair accessible, women-led and pet-friendly that will help your customers make an informed decision. These tags also allow your business to appear in a greater number of hyper-focused search results.
With mobile searches on the rise, it’s imperative that your Google Business Profile is accessible and esthetically pleasing on smartphones and tablets. 1 Touch-optimized design: Make sure your content is easy to navigate with large, clickable mobile components. 2 Fast loading time: A slow loading time means losing customers. Perform extensive image optimization and completely remove junk data. Ensure easy-to-read fonts, short paragraphs and clear CTAs. All text should be easy to read even on smaller screens.
You’ll get a better experience for the user using your mobile-optimized profile, which also means an increase in conversions.
Think of your GBP as more than just an online listing: it’s a two-way conversation partner. Use it to keep your audience informed and engaged.
An astonishing 87% of consumers read reviews before contacting a local business. Help satisfied customers find their way to a good review and always respond — even to the negative reviews. Quick responses to reviews show that you value feedback and work hard to maintain customer satisfaction.
Things like photos and videos are essential for engagement. Companies with high-quality visuals can get 35% more clicks.
Photos: Provide clear images of your shop, your staff and your merchandise. Change them up every season or holiday!
Videos: A short and enticing video works like a charm. Show your services, some testimonials or perhaps a look behind the scenes.
Visuals are like your company’s handshake, the first impression that can turn a wanderer into a customer.
Your Google business profile is a dynamic document. It remains relevant and allows you to rank better if you update it continuously.
Update opening hours and information: Especially during public holidays or special promotional events.
Use the insights: Google provides ample data on how your profile is found and used. Use these metrics to improve your marketing and engagement strategy.
Optimising your Google business profile is no longer an option in 2025 – it’s a must. Whether it’s video uploads and in-depth analytics, mobile-first integration or AI interaction, these new features can take your local marketing capabilities to the next level. So if you think managing all this is a bit too much, hire a professional offering local SEO services to handle it effectively. Not only will an optimised profile help you get discovered, it will also builds trust, encourage engagement and boost your business.
Stay up to date. Stay optimised. Use your Google business profile as your digital shop window – around the clock.